© 2006 Company Name

Data Mining

Customer Insight

Database Marketing

Direct Marketing

Systems Consulting

Blog Entry
10.12.06

 

Christopher Last has been a leading technical consultant in all aspects of below the line marketing since 1983.

In the ‘80s and again in the ‘90s, he founded database service providing businesses which were successfully acquired by larger businesses.

In 2007 Chris became Insight Director for Blue Sheep Ltd and since 2009 has been working independently.

        consulting provides analytics, data and system consulting and e-commerce support, with over 25 years experience in database, direct and online marketing technology.

Data Mining marketing analytics with SPSS, Microsoft SQL Server Data Mining, maximise your return on marketing investment

Customer Insight understand who your customers are using a single customer view, who buys what, when did they last buy; know the probability of what and when they will next buy. Match your marketing spend with likely returns using econometric models

Marketing Optimisation know which channels your customers respond best to, which channels optimise your new business acquisition programmes. Know the optimum mix and periodicity of multi- channel communications

Systems Consulting make the best choice of marketing system  - CRM or Enterprise Marketing System, Campaign Management, Payment Services, Logistics - with extensive experience of systems development and integration plus evaluation and integration for agencies and clients

Contact:  chris.last@crlconsulting.co.uk     +44 (0)7595 465194